The Covers&Co. brand was designed to establish an authentic and approachable personality. Below is an accessible brand overview for easy access.
To view the full brand guidelines, brand assets, and content please view the Google Drive folder found here.
An overview of the brand guidelines, their purpose, the version number, and a note from the designer.
A showcase of the brands wordmark and symbol for usage across all company applications.
The primary colour palette and an overview of how to and how not to use the Covers&Co. brand colours.
Where to find and how to use the Covers&Co typeface, what font weights are in use, type casing and more.
These are the brand guidelines that explain how to use the Covers&Co. branding with confidence and clarity. These guides are to be followed as a best practice to keep the companies visuals consistent and professional.
The Covers&Co. branding is an important asset of the company, providing a mark and guarantee of quality and a consistent look across all company applications. These guidelines demonstrate the flexibility within the brand identity and should be used to inspire and motivate creative expression.
The unique identity, custom typefaces, colour palette, and rustic typographic style create a distinct framework for Covers&Co. which helps them to stand out from the competitors, be taken seriously by potential clients, and sustain a appearance to retain credibility and connect with the target demographic.
For questions or concerns contact us.
Guidelines last updated June 16, 2020.
The Covers&Co. logo design was created to establish a personality that advocated for authenticity, growth, and a sustainable human approach.
The Covers&Co. brand colours play a large role in the branding and hold an array of meanings that manifest in the natural world. The pastel brand colours are carefully designed to offer contrast for the viewers eye–using warm lights and cool darks, this contrast is designed to retain the clients' visual focus and leave a lasting impression.
Hex: #FFFFFF
RGB: R255 G255 B255
CMYK: C0 M0 Y0 K0
Pantone: 11-0601 TCX
Hex: #F4F4EA
RGB: R244 G244 B234
CMYK: C0 M0 Y4 K4
Pantone: 7506 C
Hex: #E2E5E8
RGB: R226 G229 B232
CMYK: C3 M1 Y0 K9
Pantone: 7443 C
Hex: #9FB2BF
RGB: R159 G178 B191
CMYK: C17 M7 Y0 K25
Pantone: 536 C
Hex: #367C2B
RGB: R54 G124 B43
CMYK: C65 M0 Y100 K42
Pantone: 364 C
Hex: #31424C
RGB: R26 G33 B43
CMYK: C40 M23 Y0 K83
Pantone: 276 C
Typography plays a pivotal role in the Covers&Co. branding. It establishes the tone of Covers&Co. brand expression and helps convey the quality put into their service.
The primary headline typeface used throughout the Covers&Co. brand is Covers Pro Condensed, the geometric condensed typeface was designed specifically for the Covers&Co. brand to offer a solid, serious and dependable brand look. The font is based on a typeface originally named Langdon, however, was slightly altered for the Covers&Co brand.
Each letterform of the Covers Condensed typeface is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic look.
The secondary title typeface used throughout the Covers&Co. brand is Covers Sans Bold, the wide slightly geometric typeface was designed specifically for the Covers&Co. brand to offer a sense of authority while keeping things unrefined with the rounded edges. The font is based on a typeface by the name of “Rubik” but was altered for Covers&Co.
Each letterform of the Covers Sans typeface is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic look.
The body typeface used throughout the Covers&Co. brand is Covers Serif Regular, it is a light serif typeface designed to offer a timeless sense to the brand and pair well with the the headline fonts. The font features relaxed edges and isn’t overly powered by the serifs. It is based on a typeface called Galaxie Copernicus but was altered for the Covers&Co. brand.
Each letterform of the typeface adds optical corrections applied to stroke joints where necessary to maintain an even typographic look. Latin capital letters are quite short and the Latin x-height is set rather high.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Covers Serif
